The word conversions can have many meanings.
When it comes to websites, it can include:
a) Phone calls
b) Email enquiries
c) Downloading a PDF free report
d) Spending a minimum time on the website, e.g 3 minutes
e) Visiting a minimum number of pages
f) Submitting a form
g) Selling a product
Marketers who focus on B2B (Business to business) and B2C (Business to consumers), should be analysing their website analytics carefully and being very clear what their specific website conversions rates are and how to improve them.
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