70% of all mobile searchers have called a business directly from search advertising on Google.
Google Adwords click to call adverts are recorded as conversions and help you to identify the most valuable keyword phrases to focus your online marketing campaigns on in the future.
Google Adwords are the the top adverts of any Google search and down the right hand side.
Google have recently launched the the opportunity to track telephone calls from your desktop website, by keyword phrase, after they have clicked through from an advert.
This will be an extremely valuable resource in identifying and measuring the reason for calls from your website and which specific keyword phrases to focus your marketing on.
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