Pinterest is a great platform to use for your small business.
If you have not used it yet, it’s not too late and It’s okay if you have never heard of it before.
Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.
It gives you a great opportunity to pin very creative, original and professional images, that when clicked on will take the visitor straight to your blog or website.
This is one of the few social media tools that has this ‘direct’ traffic building opportunity.Yes, you will need a marketing strategy to be successful.
You can bookmark your favourite searches with the help of pins, you can pin on your board in your Pinterest account.
Recently it has launched a “follow button”.
It is hard for us to follow those businesses on Pinterest which is one of the most crucial steps in building your Pinterest audience as well as creating awareness for your product or service.
The new follow button will pop up a small dialog with a preview of your latest pins and your visitors won’t ever have to leave the website they are on to follow you.
Once they start to follow you they will automatically start to see your pins in their home feed.
For more information about the new follow button and if you would like us to help you with any questions regarding Pinterest or marketing communications, leave us a message and we will be happy to help you!