Have you considered paid search for your business?
When set up professionally it will deliver qualified visitors to your website.
If its not you are very likely just to get traffic & high bounce rate that does not convert.
it is not about 1000 + keyword phrases, or the number of searches.
It is about the relevance of the search terms to your website`s landing page and if it has ‘commercial intent’ meaning are they more likely to contact you or buy your product?
Yes information phrases cannot be ignored totally as people have to get to ‘know, like and trust you’.
Google Adwords is a complicated and ever changing opportunity. You need to make sure you understand as much as possible in advance what exactly will be managed and how companies offering the service are different.
You do tend to ‘get what you pay for’.
For some really useful information please click on this link.