Just putting advertisements on Facebook, is not enough now. You will need to track the performance of the adverts placed.
Conversion pixels is what you will use to track and measure the ROI of your adverts.
The two main benefits of the conversion pixels are:
- Advert optimisation: You know which adverts perform best over time
- You can track:
Clicks to the website
Page post engagement
To understand a step by step process of how you can create a conversion pixel click here: