When starting off with Facebook advertising, you may be thinking …..
Which is more suitable for my business, cost per click (CPC) or cost per thousand impressions (CPM)?
While its a matter of personal preference, the decision you have to consider your budget, target audience, what the objective of the campaign is and your target audience.
Most people go for the the cost per click and there are good reasons to do so, only cost per impression can after testing sometimes work out very cost effective.
CPM does tend to be used for the ‘top of the funnel get people to know, like and trust you’ type of branding, so it does depend on the outcome you are expecting.
You will see some more useful information to help you make a decision, in the link here.