People searching on a smartphone don`t have time to look at all your desktop content, if there is too much information.
They generally know what they are searching for and are far more likely to contact you / buy a product online, as they don`t have time for lots of research.
Therefore you need to prioritise your mobile content, answering their most challenging problems with your unique selling points, with call to action buttons clearly marked.
A recent survey said that for every extra second a website takes to load after the first second, you will lose 7% of your sales and leads.
How fast does your website load? (Contact us for a free assessment)
What are your choices for mobile website design? Click on the link here