Defining Your Market In 7 Steps
After you have come up with an idea for a small business, the next step is to figure out who you want to market your product or service to.
For that you really need to think about your marketing strategy.
The more narrowly you define your target audience, the better which is also known as niche.
The secret is to understand the circumstances your audience find themselves in, in terms of their pains, frustrations, challenges and how your service uniquely solves their problem.
To find out how you can define your market, step by step, click here: