This is a great question of which you will get different answers depending on who
you talk to.
We believe if your budget is tight then there is no question you should always go for a mobile site (Preferably customised as well as responsive) as assuming you already have a significant amount of website visitors you have a great chance of converting more of them into sales and leads.
If you don`t have a problem with budget then apps are a great way to get people to keep coming back to your company, assuming you solve one of the following key problems:
a) Repetitive users – Checking for the same piece of information over and over again, e.g News updates
b) Bored now users – People waiting in trains and airports, e.g games, educational
c) Urgent need users – Need to find something fast like directions
d) Business users – Save them time or money. Make a ‘how to’ app
Watch the video below to discover why we think a mobile website is a great investment in your businesses future growth.