Google AdWords is one of the best tools to use in order to drive traffic to your website.
Pay per click is the most controlled & effective way of testing what your target market like and dislike about your content and how that affects your leads & sales.
There is preparation work to do to maximise the return on your investment.
You need to do professional keyword research & then need to think carefully about which keyword phrases match your content on the existing landing pages on your website?
Which content don`t you have that you need to create for a landing page that will match the expectations of a visitor and therefore maximise a chance of a leads / sale?
If you don`t do this as a minimum and then action marketing copy on your priority pages, you are setting yourself up for frustration from an extremely powerful system to make you money.
Here’s an article that gives 10 reasons why you should use Google Adwords click here: